- Guide provided by: Fattini Fashion
5. Model: Everything about the sunglasses should be written on the arms.
From below example: The brand/origin (Made in Italy), model number (3077/S), the color code (A7NBN), the lens diameter (60), the nose bridge length (16), and finally the arm length (130).
Example: Below is an authentic Gucci inner temple arm:
6. Details:Look for tiny branding details. Tiny details are a waste of time and money for the counterfeiter. They will overlook them because they assume you will too. The logo font is another tell. It's a detail that a fake might have wrong. Study every millimeter of your product and look for the details, and familiarize yourself with them.
Example: Below is an image of authentic Tom Ford sunglasses.
Note the small gold logo detail on the tip of the arm. Most counterfeiters would not go through the trouble of reproducing a detail like this.
Example of Gucci logo on the inner nose piece: This tiny stamp is on the nose piece of many Gucci models. Also, many other brands stamp their logo in this same spot.
7. Accessories: All authentic eyewear should come with a case, dust cloth and the factory paperwork (refer to point of origin for factory/brands), and usually the factory plastic bag with tags and possibly the factory box. Not all authentic eyewear will have the original plastic, but they should have everything else. And all the accessories should have the brand name or logo on them. And just like the eyewear these accessories should be of high quality.
Example: Below are images of authentic Gucci accessories that should come with your sunglasses package. The logo on the dust cloth is embossed. If you run your finger over it, you can feel the texture of the writing. They are not cheaply printed on.
Example: Below are images of a fake Gucci (left) next to an authentic Gucci (right). Notice the difference in fonts on the Gucci logo's. The fake Gucci's lens sticker is cleary wrong. Also note the color of the cleaning cloth, Gucci does not have any baby blue cleaning cloths, and the font on the fake cleaning cloth is also wrong.
In this image of a fake Gucci lens, we see a Gucci logo printed on the top corner of the lens, something Gucci rarely does, and to make spotting this fake even easier, the font is also wrong.
8. Seller: Research who you are buying from. Read feedback, specifically when buying on on eBay. Look for things like, "Thanks for the refund" again and again. Many sellers sell fake merchandise with a money back guarantee, and an inflated shipping rate. They will offer a refund on the purchase price but not on the inflated shipping rate. They will make money on the shipping, over and over.
9. Compare: Go to the mall where they sell designer brands and try on the eyewear. Get familiar with all the above points. Compare a cheap or fake pair of glasses to them. The more you handle these brands the easier spotting a fake becomes.
Now fake sunglasses may have one, or even a number of these points. But very few fakes will have all of these points.